As a high growth company, we need to be sure we have accurate and clean traffic in order to keep growing and pushing scale. We were looking for a solution that could help us save time and prevent fraud in a truly automated way. What we had before TrafficGuard was measurement. And that’s kind of useless because it limits optimisation and also meant that the more sources you have, the more time-consuming fraud management would be. We wanted prevention.
'TrafficGuard's sophisticated tool detected over 43% of invalid traffic in our PPC funnel. This was significantly higher than other rival companies that we spoke to.”The Outcome “The value in TrafficGuard is not only to unlock real-time insights into what type of bots are attacking. They also helped us eliminate invalid traffic by using dynamic exclusion lists that can transgress from over 30 thousand IP addresses versus the 500 IP industry average.”
“The value in TrafficGuard is that it has not only unlocked budget using the quarterly reports, but has actually increased the commission payments that would usually be deducted due to invalid traffic. Being a verified Google partner, we knew we had found a solution we could rely on and the impact on our Google Ads budget has been remarkable.”